Paid Media Specialist, SPORTLUX
Location: Mendrisio
Department: Marketing
Reporting line: Direct report to Digital Marketing Manager
Scope : Dickies EMEA
About SPORTLUX
Founded in 2024, SPORTLUX is a multi-brand platform operating iconic streetwear and lifestyle brands. Headquartered in Dubai, with operational hubs in Mendrisio, London and New York, and a design hub in Milan, SPORTLUX runs brands end-to-end across strategy, design, go-to-market, wholesale and DTC.
About the Role
The Paid Media Specialist is responsible for the day-to-day management and optimisation of Dickies Europe's paid media activity across Meta, TikTok, Google and other relevant platforms. Working closely with an external media agency, the role ensures that media investment delivers both brand awareness and business results.
Working cross-functionally with Digital Marketing, E-commerce, CRM, Branding and Sales, this role will also play a key part in opening and developing new markets through structured paid media testing.
Key Responsibilities
- Paid Media Planning & Execution
- Support the definition of the paid media strategy and plan campaigns for launches, drops, collaborations and seasonal moments.
- Set up, manage and optimise campaigns across Meta, TikTok, Google (Search, Shopping, Performance Max, YouTube) and other relevant platforms.
- Agency Management
- Act as the day-to-day point of contact for the external media agency.
- Brief campaigns, objectives, budgets and timelines, and review media plans, activation and reporting.
- Evaluate agency performance and ensure the delivery of campaigns against agreed KPIs.
- New Market Development
- Identify and assess new market opportunities using search demand, audience and competitive insights.
- Design and run paid media tests in new markets with clear KPIs, scaling the most successful ones.
- Localise campaigns with local teams and partners to reflect each market's culture and language.
- Budget & Performance Optimisation
- Manage budgets by channel and market, optimising ROAS, CPA and CPM.
- Test creatives, audiences and formats to improve performance continuously.
- Balance brand-building and performance objectives across the full funnel.
- Tracking, Reporting & Collaboration
- Ensure accurate tracking (pixels, Conversions API, GA4) together with the agency and E-commerce.
- Produce regular dashboards and reporting with actionable insights.
- Brief platform-specific creative needs to Branding and align landing pages with E-commerce and CRM.
Profile
- 2-4 years of experience in paid media or performance marketing, in-house or within an agency.
- Hands-on experience with Meta Ads Manager, TikTok Ads Manager, Google Ads and GA4.
- Proven experience working with and managing external media agencies.
- Experience with multi-market or international campaigns, ideally including the launch of new markets; strong analytical skills (Excel, Looker Studio).
- Previous experience within fashion, lifestyle, sportswear, streetwear, consumer brands or culturally relevant consumer businesses.
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Marketing Specialist in Mendrisio Arbeitgeber: Dickies®
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