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Damiani Group, an international luxury group with a portfolio of prestigious jewellery, watchmaking and design Maisons, is looking for a Social Media Manager to oversee the global social media presence of its brands, with a primary focus on Damiani and Baume & Mercier.
We are looking for a professional with strategic vision, strong creative sensitivity and a deep understanding of the social media landscape, capable of developing and executing distinctive social media strategies for multiple luxury brands.
The role will combine brand-specific execution with a Group perspective, fostering synergies, sharing best practices and leveraging expertise across the Maisons, while fully respecting each brand’s identity, positioning and communication objectives.
Key Responsibilities:
- Define and implement the global organic social media strategy for Damiani and Baume & Mercier, ensuring alignment with each Maison’s brand positioning, identity and marketing objectives.
- Lead editorial planning and social media innovation, developing engaging brand storytelling and identifying opportunities across platforms, new channels and special projects. Content Development & Account Management
- Coordinate the creation and delivery of high-quality, social-first content, working closely with creative teams, copywriters, agencies and local partners. Oversee global social media accounts, including publishing, scheduling and community management, while integrating PR, influencers, creators, ambassadors and partnerships. Group Coordination & Digital Integration
- Drive collaboration across Group brands and Maison teams, ensuring consistency with brand priorities, marketing campaigns and global communication guidelines.
- Partner with Group Digital Marketing and media agencies to align organic and paid strategies, supporting local markets in adapting global guidelines to their specific needs. Performance & Optimization
- Monitor KPIs, audience growth and engagement, translating performance data into actionable insights to continuously improve social media effectiveness.
- Conduct competitor benchmarking and trend analysis to identify opportunities, optimize content performance and strengthen each Maison’s digital presence.
Requirements:
- Degree in Marketing, Communications or related fields.
- Ideally 5–8 years of relevant experience in social media management, preferably within luxury, fashion, jewellery, watchmaking or premium international brands.
- Proven experience managing social media strategies, editorial calendars and content production across multiple platforms.
- Strong creative sensitivity, excellent understanding of luxury brand storytelling and attention to visual and editorial quality.
- Solid knowledge of social media platforms, analytics and management tools.
- Ability to coordinate multiple stakeholders, agencies and projects while maintaining a hands‑on approach to execution.
- Strong organizational skills, autonomy, initiative and an entrepreneurial mindset.
- Excellent communication, copywriting and interpersonal skills.
- Fluent English, written and spoken. French and Italian are considered strong assets.
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Social Media Manager in Mendrisio Arbeitgeber: Damiani Group
Die Damiani Group ist ein hervorragender Arbeitgeber, der seinen Mitarbeitern die Möglichkeit bietet, in einem dynamischen und kreativen Umfeld zu arbeiten. Mit einem starken Fokus auf Mitarbeiterentwicklung und einer Kultur der Zusammenarbeit fördern wir das Wachstum und die Karriere unserer Angestellten. Zudem profitieren Sie von attraktiven Vergünstigungen und einem inspirierenden Arbeitsumfeld, das die Werte und die Exklusivität unserer Luxusmarke widerspiegelt.
