Digital Manager (m/f/d) in Basel

We are looking for an experienced

Digital Manager to shape and deliver the digital roadmap for Animal Health Switzerland.

In this role, you translate business priorities, brand strategies and customer needs into scalable digital solutions, processes, and measurable customer engagements.

As Digital Manager, you will combine strategic ownership with hands‑on delivery across customer journeys, websites, digital campaigns, analytics, AI and automation.

You will act as a subject‑matter expert and process lead for key platforms and will enable colleagues through clear governance, training, knowledge sharing and practical support.

This role is ideal for someone who enjoys connecting business, brands, technology and customer needs in a regulated environment.

You bring strategic and analytical thinking together with structured execution and can lead complex, cross‑functional initiatives without formal authority.

• Tasks & responsibilities
• Shape and execute the digital roadmap for Animal Health Switzerland, turning business and customer needs into impactful, scalable digital solutions.
• Advise Marketing and Product Management on digital technologies, channels and the effective orchestration of customer touchpoints.
• Marketing Technology & Process Leadership
• Lead key marketing platforms and processes, including Approved Emails, Adobe Campaign, Canvas, consent management and Veeva Promo Mats.
• Drive effective processes, governance and adoption through continuous improvement, training and user support.
• Websites & Digital Ecosystem
• Own the strategy and operations of Animal Health Switzerland’s websites, landing pages and digital services, ensuring a strong user experience, high-quality content and reliable performance.
• Steer ongoing development and optimization in collaboration with internal stakeholders, agencies and external partners.
• Customer Journey & Digital Activation
• Design and optimize customer journeys and deliver engaging digital campaigns, content, email marketing and virtual or hybrid customer experiences.
• Collaborate with internal teams, agencies and external partners to deliver high-quality initiatives with measurable business impact.
• Analytics & Performance Management
• Define meaningful KPIs, tracking frameworks and data-quality requirements across digital initiatives, platforms and channels.
• Monitor and analyze customer, campaign and channel performance, ensuring reliable reporting and impactful post‑campaign evaluations.
• Turn data into actionable insights and recommendations, driving continuous optimization through a structured test‑and‑learn approach.
• Identify, pilot and scale opportunities in AI, automation and emerging digital technologies that create tangible value for Marketing and the wider organization.
• Establish effective standards and build organizational capabilities through training and best‑practice sharing.
• Projects & Governance
• Lead cross‑functional digital projects from concept to implementation, managing priorities, budgets, partners, risks and delivery.
• Ensure digital activities meet company standards and relevant regulatory, data‑privacy, information‑security and pharmacovigilance requirements.
• Job Requirements
• Bachelor’s or Master’s degree in Business, Digital Marketing, Information Systems, Data Analytics, Life Sciences or a related field.
• Several years of relevant experience in Digital Marketing, Omnichannel, Customer Experience or Commercial Excellence, ideally in Animal Health, Pharma, Healthcare or another regulated industry.
• Strong expertise in digital marketing and omnichannel engagement, including customer journeys, campaigns, CRM, marketing automation and content management.
• Hands‑on experience with websites, digital platforms and CRM solutions, including related tools such as Drupal, Salesforce/ Veeva CRM, Veeva Promo Mats, Canvas, Adobe Campaign, etc.
• End‑to‑end process management, requirements definition, testing, rollout, adoption and user support.
• Strong analytical capabilities, including KPI tracking, reporting, and performance optimization, utilizing Adobe Analytics, Power BI or similar tools.
• Understanding of digital innovation, including relevant AI and automation applications.
• Strong project and stakeholder management skills, with a hands‑on mindset and the ability to lead and collaborate across functions.
• Fluent English and either German or French; Italian is an asset.

Flexible Working Model

Opportunity for up to 50% remote work and flexible working hours in alignment with your manager. Possibility for 30 days of "temporary work from abroad" per year.

Learning & Development

A broad range of training and development opportunities to support your personal and professional growth - because continuous learning is part of who we are

Collaborative Work Environment

A team-oriented workplace characterized by strong mutual support and a culture of constructive collaboration

On our career site you will find further information about Boehringer Ingelheim as an employer as well as information about the application process and our different departments.

Would you like to know what makes our employees special?

What they tell about their motivation and their everyday work?

Watch this video and hear for yourself what our colleagues have to share.

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